Saturday, 15 September 2007

Towards a Semiotics of Fizzy Drink Advertising

So: Coke is aspirational, Pepsi is the alternative, and Irn Bru is purely for Scottish piss takers. Sprite, meanwhile, is a bad pun on something else, and Dr Pepper is a contained disaster just waiting to happen. And don't even get me started on Tango -- that stuff's just got to be fear of the ASBO boogeyman made liquid, what with all the random assaults and shouting and whatnot.

But what else has fizzy drink advertising taught us?

SCIENCE DEMANDS AN ANSWER!
LITERARY THEORY DEMANDS AN ANSWER!
THE ALMIGHTY DAVROS MUST KNOW!

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